Modern data stack, data mesh, data warehouse... It's all the same thing.
Companies are busy digitizing. Processes, tools, interfaces.
Torsten Glunde
• Feb 25, 2026
It just sounds new. It’s often old. Many of these terms are rehashed old ideas with a new label.
The truth is:
The IT industry thrives on rebranding. Same wine in new bottles. Over and over again.
What rarely changes:
The structural problems in companies.
Because no matter what the trend is called, without a technical foundation, any architecture remains shaky.
**Incidentally, this also applies, or especially applies, to AI.**
What do you think?